UPL Ltd. & Gujarat Titans team up for sustainability with the aim of emphasizing the field of sustainable agricultural solutions and giving dimension to a socially and environmentally responsible franchise.
UPL Ltd., a global supplier of sustainable agriculture products and solutions, today announced a partnership with new franchise from Ahmedabad – Gujarat Titans as the sustainability partner for the ongoing IPL 2022. The strategic association aims to focus on the field of sustainable agriculture solutions, especially in Gujarat (UPL Ltd.’s home state), but also to give a socially and environmentally responsible franchise dimension to Gujrat Titans .
Gujarat is an important market for UPL and it is also the first state where the brand launched its groundnut ProNutiva Program, aimed at making the country self-sufficient in the production of edible oil, improving the economy of producers and meeting the constantly changing demands of the food chain. In 2021 in Gujarat, the scheme has benefited over 75,000 farmers and over 2.5 lakh acres of farmland has been covered.
UPL’s mission is to use innovation to provide sustainable solutions to farmers that guarantee not only financial stability but also crop sustainability. This philosophy aligns with the spirit of sustainability of the Gujarat Titans, as it is a young team that seeks to establish itself as a forerunner in promoting environmental and social responsibility while producing the best results on field. This partnership will not only showcase the noble efforts of UPL Ltd. in promoting sustainability but will also reaffirm Gujarat Titans as a socially conscious team.
Ashish Dobhal, Director – India, UPL Ltd. mentioned “We are delighted to partner with the Gujarat Titans, a team that made their IPL debut this season. With decades of experience in the field of sustainability, we hope to guide the newly formed team on their own path to promoting the cause. The popularity of the IPL, its large scale and scope will also help to shine a light on our noble efforts. We look forward to a long and fruitful partnership with the team and wish them good luck in this season.
Gujarat Titans Chief Operating Officer Arvinder Singh said, “We welcome UPL as a member of the Gujarat Titans family! UPL is a global leader in sustainable agriculture, with a strong presence in Gujarat. Our partnership with UPL aims to support environmentally friendly agricultural practices and raise awareness of these practices. Together, we look forward to working closely together and achieving our goals.”
Starting in the 15th season of the IPL as one of the new teams, Gujarat Titans pays homage to the rich cricketing heritage of the state – a heritage that has shaped many international players over the years, who have represented India with great distinction.
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